How to Increase CPC in US with Google Adsense
Use all your ad blocks. In addition to increasing your chances of getting a click, this increases the ad spaces on your site that advertisers can bid on and gives you a better overall RPM.
1- You are allowed to use 3 ad groups
And 3 link units for each page of your site. While I don’t usually use link units at all, I use 3 ad groups no matter how short my content is.
Forget about all the other size options that Adsense gives you. Bigger is better. Don’t try to incorporate it into your content, just make it visible so people don’t miss it. I’ve done extensive color testing and come to one conclusion: blending isn’t always the answer. As long as people can see them, they’ll click on it if it’s something they’re interested in.
2. Place at least two ads in other content
I know it’s ugly for ads to mix with your content, but this is where your ads can get the most viewers. I would like to place at least 2 ad blocks within the same content: 1 at the top and 1 at the bottom.
What works best for me is placing the first ad just below the first paragraph, and the second ad just after the content.
3. Use red instead of blue
For the longest time, I’ve had the same color scheme for my site: black text and blue links. It worked.
But I noticed that using red links all over my site instead of blue was much better. Perhaps it has something to do with people’s natural blindness to blue link ads, but red is much superior to blue.
Try to make all the links on your site red, then use the same red color for your Adsense ads. Don’t use a bright red color, but a more maroon color so your site doesn’t look like it was built in 1999.
4. Use ad block pass
Google lists this as not allowed in its policies. However, I have been using it for years and have passed a manual review on my site. Use this at your own risk. It may be on a case by case basis. If they see that you are using it to manipulate clicks, you are putting your account at risk.
Have you ever visited a website and seen an ad following you at the bottom of the page as you scroll down? Implementing this in my websites has dramatically improved CTR and TRP.
Even if you get permission to use it, it will be against the policy only if you hover over your own content. For example, if you have an ad template above your post title and it covers your content as you scroll down, it would be against the rules.
If you have it in the sidebar, away from any content on the site, you are allowed to use the feature.
For this, I like to use the Q2W3 plugin, which is free for WordPress users. Simply activate the plugin, and you will see an option in the widgets to make them static.
Sidebar ads really suck for Adsense. But with this scrolling plugin, I improved my sidebar’s CTR by over 150%.
Best ad unit for this? 300 x 600 giant skyscraper ads.
5. Use of text and image-based ads
With Adsense, you are allowed to choose whether your ad unit is image-based or text-based. Unless you seriously love one type of advertising, try using text and an image.
Using both text and image options allows more advertisers to bid on them (text ad bids and image ad bids) and increases the total cost-per-click.
Don’t expect to see an immediate jump in CPC. In my experience, this isn’t a huge increase, but over time, you pay more per click than a text-only ad or an image-only ad.