15 Strategies for Increasing AdSense CPC Prices by 2024
In 2024, you might raise your CPC rates. The term “Cost-Per-Click,” also referred to as “Pay-Per-Click” or “PPC,” refers to the fee that advertisers must pay for each individual click on an advertisement that appears on your website. As a result, on the one hand, it is nothing more than the expenses incurred by advertisers, and on the other, it is revenue for Google AdSense Publishers.
You could say that the AdSense CPC (cost-per-click) rates for your website or blog will depend on the automatic and manual bidding methods used by advertisers. Because you do not have direct control over the CPC rates, you should be concerned about some aspects that indirectly contribute to their rise.
Additionally, you should keep in mind that the CPC rates displayed in your AdSense performance report are not the actual CPC that advertisers are paying for each click. In fact, it is only 68% of the actual cost-per-click rate. This is due to Google’s revenue share (Payments) for AdSense, which means that Google keeps 32% of the actual revenue you earn from displaying AdSense ads for content. Similarly, publishers only receive 51% of the revenue recognized by Google for AdSense for search.
Now, it’s up to the AdSense publishers to figure out how to raise CPC rates so that their AdSense ads can bring in money. I’m going to give you all some real-world advice based on my own experience that could help you earn more money from Google AdSense by raising your AdSense CPC rates.
My opinion is that our ultimate objective ought to be to attract more advertisers in order to intensify the fierce competition among them, which will result in higher CPC rates for their use of our websites and blogs. However, there are a few things to think about that could either directly or indirectly increase your AdSense CPC rates:
1) Increase CPC Rates by Linking Your AdSense Account to Google Analytics Yes, this is the most recent and simplest trick I used last month to see an increase in CPC rates in my AdSense performance report. In addition to the sources that are bringing in more revenue for your website, the particular webpage that receives the most clicks can be found in the Google Analytics AdSense report.
This means that with MS Excel, you can filter the report to see which pages have higher CPC rates than others. As a result, you will need to write more content that is related to the subject of that particular webpage and has higher CPC rates. However, you can hire me for a reasonable price if you are unfamiliar with MS-Excel.
2) Increase CPC rates by creating a custom channel for ad units. This is one of my favorite ways to raise my AdSense CPC. The primary goal of creating a custom channel is to get more targeted ads for your blogs and websites’ pages. More targeted ads mean more bidders and advertisers, which means they have to budget more money to pay cost-per-click for appearing on a specific webpage.
3) To achieve high CPC rates, enable both image and text ads. AdSense ads typically fall into one of five categories: Flash, rich media, animated images, text, and text. Text ads and display ads are the two types of ads that are included in this list.
I strongly encourage you to enable both display and text ads for all of your AdSense ad units. It will bring more advertisers to your site, which will result in higher CPC rates for them.
4) Increase CPC rates by using a better-performing ad format We frequently misunderstand the sizes of the ads that should be displayed on our blog or website in order to boost AdSense revenue. Actually, it depends on the layout of your website and the AdSense Ad slots you have already created. However, I will advise you all to use the Leaderboard (728 x 90), Medium (300 x 250), and Large (336 x 280) rectangles, as well as the Large Skyscraper (300 x 600) for mobile webpages.
On the other hand, if you have a blogger blog or website that uses a responsive template or theme, you might consider using a responsive AdSense ad format. This format works for all ad spaces on your webpage, regardless of the device that your visitors are using.
5) Place AdSense ads where they belong to effectively raise CPC rates! It is extremely difficult to determine which location should be used to display AdSense ads with a higher CPC. At least one AdSense Ad Unit code should be above the fold, the second one should be just after or below the end of the post or article, and the final one should be in the sidebar or footer. Please keep in mind that you should never use the same Ad unit code for each one. Read this tutorial to learn where to put your AdSense ads for display: Place the AdSense Ad Unit codes where they belong on your blog.
6) Increase CPC rates by utilizing a single advertising network There are numerous online advertising networks, such as Yahoo! Media.net, Infolinks, Clicksor, and BuySell Ads, among others, are behind the Bing Network Contextual Ads program. However, for better AdSense CPC rates, you should stay away from other advertising networks. This is due to the fact that advertisers select the network that charges them less to appear on your website.
7) The location of visitors and CPC rates In my opinion, the location of visitors to your website also affects the CPC rates. Because AdSense displays ads that are related to users, or relevant ads, these ads will come from advertisers in their country. Also, based on my CPC rates over the past year, I might conclude that advertisers from the United States, Canada, Germany, Australia, the Netherlands, Saudi Arabia, Spain, Albania, and Iraq pay more for a single click than advertisers from Thailand, Bangladesh, Colombia, France, Tanzania, Turkey, Pakistan, Sri Lanka, Nepal, and India.
8) Increase CPC rates by utilizing the AdSense “Allow and Block Ads” feature The AdSense team has recently made available to publishers a fantastic feature. As a result, you now have the option to select which advertisement will be displayed on your website. Within an hour, advertisements will be blocked.
In fact, when you block a particular Ad network or Ads, bidders and advertisers are immediately informed of the types of ads you don’t want to see on your website, allowing them to only show ads that are relevant to your page. As a result, your inventory will receive a greater number of real-time bids, leading to higher CPC rates. Keep in mind that blocking ads may also have a negative effect on your AdSense revenue overall.
9) Change the layout of your website to boost CPC rates Every website owner wants to create a site that stands out from the competition—that is, the blog or website should be unique. In addition, they give the AdSense ads a different slot based on their preferred space. Many of them are unsure of the layout of their blogs that is appropriate for Google AdSense. You can modify your website’s layout in accordance with the standard layout provided by Google AdSense for advertising.
AdSense’s recommended best practices for ad placement call for sites with content-heavy layouts to be taken as examples rather than those with content-heavy layouts. As a result, you shouldn’t put all three of your AdSense ads above the fold. Ads that are placed close to content that your site visitors or users are interested in may see an increase in CPC rates as a result of this practice.
10) Increase CPC rates by getting to know your customers, such as asking them if they found what they were looking for on your website or blog. Because more visitors and page views result in more impressions and bidding prices, which ultimately increase the CPC rates of your AdSense ads, they are the real key to increasing CPC.
11) Keywords and niches that affect CPC rates You can’t ignore the fact that Google AdSense is primarily used for content ads; consequently, your website’s niche and topics may affect AdSense ad CPC rates. You do not need to look for and purchase the highest-paying keywords, so worry not. To view the organic keywords that users use to reach your blog or website, simply visit your Google Analytics account, which has been linked to your Google AdSense account, and select Keyword from the Acquisition menu. After exporting the entire keyword report to a MS-Excel document, you can now filter by CPC.
12) Write high-quality content to raise CPC rates Let’s say a website has a lot of posts and a lot of visitors, but they are getting the lowest CPC rates for their AdSense ads compared to other websites that have fewer pages and visitors. The first site has the lowest CPC because it uses content from other blogs and websites rather than creating its own original content.
In fact, whenever you publish content or articles online, search engines like Google, Bing/Yahoo, Ask, and others crawl them. Additionally, someone has simply copied the content from the original source in the future without giving them credit.
As a result, the majority of search engines either do not prefer to index their content or may consider it to be of low quality. Additionally, why should you as an advertiser bid for duplicate content when it results in the lowest CPC rates for AdSense publishers? Therefore, make an effort to produce high-quality, original content for your blog or website so that advertisers can bid for an Ad slot on your webpage at the highest CPC rates.
13) The domain name of your website is one of the most important factors on which CPC rates may be based. This is because your website’s content is revealed by its domain name. Therefore, please select a domain name that is relevant to your site’s content and keywords with care. However, when compared to other factors like the quality of your site’s content and its niche, it has little effect on CPC rates.
14) Increase CPC rates by utilizing a responsive template or theme Yes, you must accept the fact that the majority of internet users now use mobile, cell, and smart phones and tabs rather than personal computers to search and browse the topics they are interested in. Additionally, as we are aware, paying high CPC rates results from having more users and more ad impressions. As a result, your blog or website should use a responsive template.
15) Perform A/B testing occasionally to increase Google AdSense CPC rates without first determining the results. Last but not least, you are responsible for conducting A/B testing with your sites, AdSense ads, and other factors that positively affect CPC rates.
As a result, you won’t have to worry about lower CPC rates affecting your revenue. Increase your CPC rates simply by adhering to the aforementioned guidelines. Please don’t forget to tell me about your own experience and let me know if any of the aforementioned suggestions helped you increase your AdSense CPC rates.